Monday, June 18, 2007

10 Things We Can Learn From Apple

A brief list on things Apple gets right. I was familiar or recognized most things on this list that Apple does, but this particular one I didn't realize until I read it:
Hide The Screws. This is a classic Apple move. Mimic real world artifacts and make things feel less like technology devices and more like something you'd find in the real world. Pick up your iPod. It has no visible screws. It isn't even clear how the device comes together. Hiding the ugliness of technology makes these toys more endearing. Features like coverflow and the upcoming time machine further this notion of pulling design inspiration from the real world.

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