Friday, June 10, 2005

The Corporate Fallout Detector

This seems more like an April Fool's Joke, but even if it isn't I'm not sure I'm keen on the idea of spending 10 times the amount of time grocery shopping, scanning every prospective product on the shelf:
The Corporate fallout Detector scans barcodes off of consumer products, and makes a clicking noise based on the environmental or ethical record (selectable via the "sensitivity" switch) of the manufacturer. It explores issues of corporate accountability and individual choice. Due to increasingly complex global supply chains, a single product we buy may contain parts made by various companies all over the world. We may agree with the business practices of some of these companies, while not with others. The complexity of the relationships between manufacturers can be so great that it becomes unclear how to translate our personal convictions into good buying decisions, and all purchasing decisions involve an unavoidable element of risk.

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