Thursday, January 13, 2005

Dr. Carter, Your Phaeton Is Ready

Volkswagen signs a deal for product placement on NBC shows. I think the interesting comment here is how TiVo is possibly changing the way companies think about advertising their products on television.

Isn't it, like, nine times out of ten that when you see a computer on a TV show it's an Apple? The only time I remember seeing a branded PC on TV are the IBM ThinkPads on Law & Order, Criminal Intent.

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